The debut of the Sea Ray SLX 360 Outboard marks an important moment not just for the brand, but for the future direction of premium day boating. Unveiled in January 2026, this 36-foot luxury day boat made history by becoming the first production boat to be launched at the Consumer Electronics Show (CES) – a setting traditionally reserved for breakthrough technology rather than marine launches. It reflects how boating is evolving, moving confidently into a space where intelligent systems, digital integration, and intuitive user experiences are no longer optional, but central to the ownership journey.
A New Benchmark for Intelligent Boating
At the heart of the SLX 360 Outboard is a helm designed to feel instantly familiar, yet quietly advanced. Sea Ray has reimagined the command centre with steering-wheel-integrated controls and dual Simrad NSX Ultrawide displays, creating a clean, modern interface that places critical information exactly where it’s needed.
This intelligent helm goes beyond aesthetics. AI-enabled systems assist with navigation and situational awareness, while deep integration with Mercury Marine propulsion ensures smooth communication between helm, engines, and onboard systems. The result is a driving experience that feels confident, precise, and reassuring—whether you are an experienced owner or stepping up into this size category for the first time.
Effortless Control, Even in Tight Spaces
Handling a 36-foot boat is made remarkably intuitive thanks to joystick piloting paired with a bow thruster. Docking, slow-speed manoeuvring, and close-quarters handling become calm, controlled movements rather than moments of stress. This emphasis on ease of operation reflects Sea Ray’s wider philosophy: technology should reduce complexity, not add to it.
Luxury That Feels Considered, Not Excessive
True to the SLX lineage, the 360 Outboard balances innovation with unmistakable Sea Ray craftsmanship. The deck layout is open and social, designed for long days on the water with family and guests. Premium upholstery, power-adjustable seating, expansive bow lounges, and signature bow windows create a sense of space and light that elevates the entire onboard experience.
Every detail feels intentional—materials chosen for both comfort and durability, finishes that speak of understated luxury rather than showy excess.
Future-Ready Options for Modern Owners
For those looking to push further into next-generation boating, the SLX 360 Outboard offers optional systems such as Fathom e-Power and gyro stabilisation, enhancing comfort, efficiency, and ride quality. These features underline Sea Ray’s broader vision: integrating AI, electrification, and smart systems to make boating more accessible, more enjoyable, and more sustainable over time.
Why This Launch Matters
Launching at CES was more than a headline-grabbing decision. It signalled a shift in how leading marine brands view the future—where boats are not just beautifully built, but intelligently connected. The SLX 360 Outboard stands as a clear example of how advanced technology can coexist seamlessly with luxury design, without overwhelming the owner.
For discerning buyers seeking a premium day boat that reflects where boating is headed—not just where it has been—the Sea Ray SLX 360 Outboard represents a confident, forward-looking statement. It is a boat designed for today’s expectations and tomorrow’s possibilities, delivered with the refinement and heritage Sea Ray is known for.
Marine Solutions is proud to bring this next chapter of Sea Ray innovation to India as the authorised dealer of Sea Ray in the country. With the SLX 360 Outboard, Indian boat owners now have access to a day boat that reflects the future of boating—where intelligent technology, refined luxury, and effortless usability come together in a way that feels both progressive and timeless.
